If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

Reading good management books enables small business owners think and act wisely. It helps them improve their ability to carry out business in the right way, by successfully resolving issues that a business is likely to face.

There are thousands of books available in the market. It can be very confusing for a small business owner on what to pick and read. We have listed 10 books that every small business owner should read to succeed in business.

1. The Seven Habits of Highly Effective People by Stephen R. Covey:

This is a book useful to everyone in general and small business owners in particular. It explains seven habits that are essential to be able to influence others. The seven habits discussed in this book are ‘be proactive’, ‘begin with the end in mind’, ‘put first things first’, ‘think win-win’, ‘seek first to understand, then to be understood’, ‘synergize’ and ‘sharpen the saw’.

These principles will help you in shaping and strengthening your personality to tackle the issues at stake. They would help you develop a positive and pragmatic attitude without making you go over board under a given situation.

2. Made to Stick by Chip and Dan Heath:

Using case studies, the authors claim that for any business, certain ideas are universal. The ideas may look simple, but are critical to make your business survive in the face of distress to business.

3. How to Win Friends and Influence People by Dale Carnegie:

No business can run without the cooperation of customers. To survive competition, you have to win people. For this, you should have the skills to influence people. These people can be your customers, clientele, vendors, retailers or creditors.

You can nurture skills to influence them all by reading this book, How to Win Friends and Influence People. Lucid, and self explanatory, the book expounds the points with empirical examples and sound practical common sense.

4. Think and Grow Rich by Napoleon Hill:

This book is an inspiration and is the result of more than two decades of research by the author Napoleon Hill. Hill gives thirteen principles, which can help you to reach your goal. This book is an excellent source of information for beginners.

5. Getting Things Done by David Alien:

This book helps you to improve the productivity of your business. It points to various hindrances and dangers to your business. Further, it enables you to delegate responsibilities efficiently.

6. Good to Great by Jim Collins:

Jim Collins and team have examined the proposition whether a good company can become great. Collins says that the transition is possible if certain conditions are fulfilled, for instance, by removing redundant labor and fostering an ideal corporate culture. He also says that the personnel at the top management should be honest.

The book would help you to realize and discover new knowledge, techniques of managing people and business, dealing with different groups such as clientele, vendors and the like.

7. The E-Myth Revisited by Micheal Gerber:

This book explains reasons for failure of a business within a few years of inception. The author provides supportive examples with empirical data. He finds that most small businesses become defunct because of lack of certain attributes on part of the owners. He says the business owner needs to be a technician, a manager as well as an entrepreneur; only then the business will survive.

8. The $100 Startup by Chris Guillebeau:

Chris Guillebeau focuses on the affairs of a tiny enterprise with one, two persons in the operation. Beginners and those who are planning a new start-up should read this book.

9. Rework by Jason Fried:

This book contains common sense ideas. If applied practically, they help you build qualities that are indispensable for a business owner.

10. Built to Sell by John Warrillow and Bo Burlingham:

This book will help those who want to sell their business. Others will also, find it useful. The authors have explained in detail the points to observe initially, and how to get profits from the business, sustain growth momentum of the business and finally sell the business.

As a small business owner, reading these books will benefit you largely. You will improve knowledge on how to do things in business, and thus will be able to do your business better.